( Journal )

Field notes. Case studies. Playbooks.

Depth over frequency. Every post is written by a team member who was on the shoot, with real metrics, real gear choices, and the kind of specificity that only comes from having done the work.

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More from the journal.

Studio Industry

The State of Commercial Drone Regulation After 2025

The state of US commercial drone regulation in 2026. Remote ID fully enforced, Part 108 BVLOS rulemaking active, LAANC ecosystem maturing, and what commercial operators should track through 2027.

Marshal Herrmann Apr 30, 2026 9 min read
Residential Guide

Where Your Listing Media Goes: A Delivery-Day Playbook

Your shoot is delivered. Here is exactly what to download, what to skip, and where each piece belongs in MLS, social, brochures, and your CRM.

Marshal Herrmann Apr 30, 2026 12 min read
Production Guide

What a Production-Day FPV Shoot Actually Costs

Transparent day-rate breakdown for production FPV, $1,750 native base, $2,800 cinelifter + Blackmagic G2, $4,200 cinelifter + RED Komodo. What each tier includes and what the add-ons look like.

Hunter Sowers Apr 29, 2026 6 min read
Residential Guide

Why MLS Photos Alone Aren't Enough in 2026

Photo-only listings lose the first screening in 2026. Why Charlotte buyers filter on video before tours, what the full media stack needs to include, and how the cost compares to losing days on market.

Marshal Herrmann Apr 28, 2026 6 min read
Residential Guide

How Much Does Drone Media Cost in Charlotte? The Transparent Rate Card

Transparent drone media pricing in Charlotte, residential packages $295 to $1,000+, commercial scoped $900–$2,200, production FPV $1,750/day base. What drives each number.

Marshal Herrmann Apr 27, 2026 8 min read
Residential Guide

What to Ask a Drone Photographer Before You Hire Them

The vetting checklist for hiring a drone photographer in Charlotte. Part 107, Remote ID, insurance, LAANC, portfolio quality, and the red flags that matter before you hand over listing access.

Marshal Herrmann Apr 26, 2026 7 min read