( Journal · Residential )

Residential, listings, agents, and what moves them.

FPV real-estate shoots, case studies from Charlotte listings, and what agents actually need on shoot day.

Residential Guide

ANSI Z765 Floor Plans for Charlotte Listings: When the Tax Record GLA Is Wrong

ANSI Z765 is the measurement standard that turns a 2D floor plan into a defensible GLA on the listing. On Charlotte's older homes, additions, and rebuilds, the tax record number is rarely right.

Marshal Herrmann May 10, 2026 7 min read
Residential Guide

CubiCasa vs Matterport for Real Estate Listings: Which Format Buyers Actually Use

CubiCasa renders an interactive 2D floor plan with photo markers. Matterport renders a 3D dollhouse scan. Two formats, two costs, two buyer behaviors. Which one Charlotte listings actually need.

Marshal Herrmann May 10, 2026 7 min read
Residential Guide

New Construction Builder Marketing Aerials in Charlotte

Builder marketing aerials work harder across the full build cycle, not just at completion. Progress captures from foundation through finish compound into a content asset that markets the next build.

Marshal Herrmann May 10, 2026 7 min read
Residential Guide

Real Estate Photography Pricing in Charlotte: What You Actually Pay For

Charlotte real estate photography ranges from $150 stills-only to $2,000+ luxury kits. What each tier includes, what most agents book, and why bundling beats coordinating three vendors.

Marshal Herrmann May 10, 2026 8 min read
Residential Guide

Virtual Twilight Photos for Charlotte Real Estate Listings

Virtual twilight photos turn a daytime exterior into a dusk-lit listing image without scheduling a separate sunset shoot. Two are included in every Standard package.

Marshal Herrmann May 10, 2026 7 min read
Residential Guide

Where Your Listing Media Goes: A Delivery-Day Playbook

Your shoot is delivered. Here is exactly what to download, what to skip, and where each piece belongs in MLS, social, brochures, and your CRM.

Marshal Herrmann Apr 30, 2026 12 min read
Residential Guide

Why MLS Photos Alone Aren't Enough in 2026

Photo-only listings lose the first screening in 2026. Why Charlotte buyers filter on video before tours, what the full media stack needs to include, and how the cost compares to losing days on market.

Marshal Herrmann Apr 28, 2026 6 min read
Residential Guide

How Much Does Drone Media Cost in Charlotte? The Transparent Rate Card

Transparent drone media pricing in Charlotte, residential packages $295 to $1,000+, commercial scoped $900–$2,200, production FPV $1,750/day base. What drives each number.

Marshal Herrmann Apr 27, 2026 8 min read
Residential Guide

What to Ask a Drone Photographer Before You Hire Them

The vetting checklist for hiring a drone photographer in Charlotte. Part 107, Remote ID, insurance, LAANC, portfolio quality, and the red flags that matter before you hand over listing access.

Marshal Herrmann Apr 26, 2026 7 min read
Residential Guide

Social vs. MLS Cuts: Why the Same Drone Footage Needs Different Edits

Why the same drone footage needs different edits for MLS and social, runtime, aspect ratio, pacing, completion rate, and why a single cut underperforms on both platforms.

Marshal Herrmann Apr 25, 2026 8 min read
Residential Guide

How to Choose the Right Drone Package for Your Charlotte Listing

A direct decision framework for which OSDT package fits your Charlotte listing, by price point, property type, lot, and how much work the listing media actually needs to do.

Marshal Herrmann Apr 24, 2026 10 min read
Residential Case Study

270 W Beech Slope Ct. Pending in 6 Days, 1,400 Zillow Views by Day 9

$1.649M Chapel Hill new build pending in 6 days. 1,400 Zillow views and 65 saves in 9. Standard package.

Marshal Herrmann Apr 23, 2026 2 min read
Residential Case Study

3604 Nightfall Ct. Pending in 34 Days at $1.985M After Elite Package Shoot

$1.985M Raleigh pool home pulled 5,000+ Zillow views and 200+ saves before going pending in 34 days. Elite package.

Marshal Herrmann Apr 23, 2026 2 min read
Residential Case Study

714 Larkhall Ln. Sold $75,000 Over List, Pending in Under a Week

$980K list → $1,055,000 sold (+7.7%). Pending inside a week with 150+ saves and 20+ showings. Standard package.

Marshal Herrmann Apr 23, 2026 3 min read
Residential Case Study

7428 Edenbridge Ln. Pending in 2 Days, $25,000 Over List on the Drone Tour Package

Pending in 2 days, +$25,000 over list on a $1.2M Bellmore Hall listing, using only the $395 Drone Tour package.

Marshal Herrmann Apr 23, 2026 2 min read
Residential Case Study

131 Wilby Dr. Sold 5% Over List on the $395 Drone Tour Package

Drone Tour only, $395. Sold $37,000 over list in 19 days. The cheapest OSDT package, at 105% of list.

Marshal Herrmann Apr 23, 2026 2 min read
Residential Pillar

FPV Drone Tours for Charlotte Real Estate: The Full Playbook

A field guide to FPV drone tours for Charlotte listings: how we plan the route, direct the agent, pick the gear, and deliver the MLS and social cuts. Specifics, not sales copy.

Marshal Herrmann Apr 23, 2026 9 min read
Residential Pillar

Charlotte Neighborhoods Where Drone Media Does the Most Work

Where FPV and aerial drone media makes the biggest difference in Charlotte listings, from Myers Park's oak canopy to Lake Norman waterfront to NoDa's skyline backdrop. Neighborhood by neighborhood.

Marshal Herrmann Apr 22, 2026 9 min read
Residential Guide

Seller's Prep Checklist: How to Get Your Listing Ready for Shoot Day

What to do before the crew arrives, interior staging, exterior cleanup, fans, window screens, cars, and pets. The prep list that keeps the shoot on schedule and the final cut clean.

Marshal Herrmann Apr 18, 2026 3 min read
Residential Guide

FPV vs. Traditional Drone Footage: What Changes in a Listing Video

Why FPV reads differently than gimbal drone footage, what scenarios each tool wins in, and how to think about which one belongs in your listing package.

Marshal Herrmann Apr 15, 2026 5 min read